With so many advertising options, you would think this is an easy answer. It actually is an easy answer once several questions are asked by an experienced Marketing Strategist. The answer is most likely different for each business type and a specific business's goals and that business's budget.
The quick answer: One to three weeks. The longer answer: It depends on what the best marketing campaign is for your goals. Some advertising takes a few days to get created, other marketing campaigns take longer to execute. The most important thing is to not rush it, make sure it's ready to go the right way instead of just "throwing something" out there.
How long do you want to be in business? But with that being said, your advertising campaign should ebb and flow with your goals and your business cycle.
Is your business maxed out with what it can handle? Whether that's service appointments or sales products? Sometimes businesses have such a great word-of-mouth in the community, they don't need to do much, if any, advertising. It really depends on the business's goals to whether they need to advertise or not.
Most business owners want this to be an easy answer but unfortunately it is not. There are too many factors involved in this question. Where is your business located? How many competitors do you have? What are your competitors doing for their advertising? What industry are you in? A Marketing Strategist can help determine this for your business after answering these questions.
Advertising can help you grow your business to beyond your wildest dreams. Advertising can help you hire the perfect person. Advertising can help grow your word-of-mouth. Advertising can help your business sustain the quaint lifestyle you want for your family. These are all positive things advertising can do when you're running a great business. But advertising can also run you out of business faster when you're running a poor business!
Cost! Advertising can be expensive, especially if you're uncertain of where your money should be going. What works? What doesn't? Having a Marketing Strategist on your team can help in determining what advertising mode can create the most results for your goals.
Word-of-mouth advertising! Always has been, always will be. It's actually the best and the least expensive form of advertising.....when it's positive word-of-mouth, that is!
SEO, Geo-fencing, Satellite TV, Programmatic Display, Facebook, Instagram, YouTube TrueView, Snapchat, Audience Targeted STV, Targeted Display Ads..... These all fall under the 'Digital Marketing' umbrella. Digital Marketing literally changes on a weekly basis. As technology evolves, so does Digital Marketing. This is one of those areas where you need to work with someone that ONLY does Digital Marketing so they stay up to speed on all the changes and new opportunities. I work with an individual who does just that. Digital Marketing is their area of expertise and hands down, they are the most knowledgeable in the tri-state area.
