Tips & Tricks
Published on April 15, 2025 by Beth Plessner
If you've been running ads, posting to social media, or sending emails—and still hearing crickets—it’s time for a marketing reality check.
Here’s the hard truth: good marketing isn’t about doing more. It’s about doing the right things with the right message.
If any of those sound familiar, you’re not alone. Most businesses don’t need to start from scratch—they just need a clearer strategy and more intentional messaging.
Focus on one core message.
People don’t remember everything—they remember one thing. Define your brand’s voice and keep it consistent across every platform.
Simplify your offer.
A confused buyer doesn’t buy. Make your service or product easy to understand in a sentence or two.
Write like a human.
Skip the buzzwords. Speak in a way your audience actually talks. Be real, be clear, and be relatable.
Stop blending in.
Your competitors are all saying the same things. Your brand needs a voice that stands out—and that starts with original copy, creative concepts, and content that doesn’t sound like AI wrote it.
At Creative Marketing and Writing, we work with businesses to simplify their marketing, clarify their message, and create content that actually connects. From direct mail to digital campaigns, we’ll help you say it better—and get results.
Let’s make your next campaign the one that finally clicks.